ABOUT ME đź‘‹
I'm Toronto based a seasoned product designer with over a decade of experience. The past 9 years I had been working on B2B SaaS enterprise products, more specifically on Developer tools.
My expertise lies in bridging the gap between business needs and technical solutions by collaborating closely with partner teams. I have a strong foundation in design and a multidisciplinary skill set that combines creative, technical, and business knowledge, I deliver solutions that drive both user satisfaction and business outcomes.
When I'm not designing, you'll probably find me running behind my two princesses, trying a new recipe, or walking.
Contact me via LinkedIn or email me.
View Resume
Selected Experience
2024 - Present
Defining product design strategies for an Algorithmic trading platform that provides solutions for enterprise and retail customers. (under development)
2022 - 2023
I was engaged as a Lead Product Designer at Canada Post through a one-year fixed-term contract with Adecco. I defined the end-to-end design strategy for their for their eCommerce solutions Developer Program/Developer Portal.Â
2015 - 2022
During my 8 years as Design Lead at Software AG, I drove the end-to-end design strategy for webMethods API Management Solutions—now part of IBM—including the API Control Plane, API Gateway, and Developer Portal. I also established the company’s Design System, empowering teams to adopt scalable design patterns.
Awards
Software AG, R&D Operations, India - 2016
Software AG, R&D Operations, India - 2016
Software AG, R&D Operations, India - 2017
Software AG, R&D Operations, India - 2017
Software AG, R&D Operations, India - 2018
Software AG, India R&D Center Bangalore - 2019
Educations
C N College of Fine Arts, Ahmedabad
L D Arts College, Ahmedabad
Certifications
Indian Institute of Technology
Software AG Corporate University
The Interaction Design Foundation
The Interaction Design Foundation
The Interaction Design Foundation
The Interaction Design Foundationd
The Interaction Design Foundation